Posted 2 months ago
Content Marketing Specialist
Gyanpath Learning
- Compensation
- ₹5 L – ₹8 L
- Experience
- 2–5 yrs
- Workplace
- Hybrid, Noida
- Engagement
- Full-time
About the role
Gyanpath Learning helps aspirants prepare for banking, SSC and state examinations through structured online courses and test series. Our organic channels bring in more than half of new registrations, and we are hiring a Content Marketing Specialist to strengthen this engine. You will own the editorial calendar for exam notification pages, preparation guides and current affairs content, brief freelance writers, and improve older pages that have lost rankings. You will also run our weekly learner newsletter. Strong Hindi and English writing ability and a working understanding of search intent for exam-related queries are essential for this role.
What you will own
- Own the editorial calendar for exam notifications, syllabus guides and preparation content
- Write and edit long-form pages targeting high-intent exam queries
- Brief and review freelance writers against style and accuracy standards
- Refresh declining pages based on Search Console and Google Analytics data
- Plan and dispatch the weekly learner newsletter and measure engagement
Qualification
Graduate
Skills
- SEO
- Email Marketing
- Content Writing
- Google Analytics
Gyanpath Learning
EdTech · 51-200 employees · Noida
Gyanpath Learning prepares students for banking, SSC and state government examinations through recorded courses, live doubt sessions and a test series available in Hindi and English. The company operates from Sector 62, Noida, and serves learners primarily in Uttar Pradesh, Bihar and Rajasthan, where affordable pricing and an offline-capable mobile app matter. Content, faculty and technology teams work in the same office, and product decisions are driven by completion and score-improvement data. The engineering team of about 25 works on Android, video delivery and assessment infrastructure.
Company website